Nielsen Ratings

March 2024 PPM

Nielsen Ratings

March 2024 Trends

Birmingham AL

Company News

Baldassano Recipient of MIW's Preston Trailblazer Award

Corinne Baldassano

Mentoring and Inspiring Women in Radio (MIW) names Corinne Baldassano as the 2024 MIW Frances Preston Trailblazer. Corinne most recently served as Senior Vice President of Programming & Marketing at Take On The Day LLC/The Dr. Laura Program. MIW's Trailblazer Award, named for music industry pioneer and More

Audacy Launches Audacy Sports Ahead of NFL Draft

Audacy Sports

Audacy is launching Audacy Sports to deliver a selling proposition to the ad-buying marketplace. Aggregating its broadcast, digital and podcast inventory under Audacy Sports unleashes an opportunity for advertisers to connect with some 43 million monthly listeners across the company's sports portfolio. This More

Genesis Communications Network to Shut Down

Genesis Communications Network

After nearly three decades in operation, Genesis Communications Network (GCN), is closing down. According to GCN, their last broadcast day is Sunday, May 5. Over the years, GCN became one of the premiere independent radio syndicators known for their wide range of shows, capable engineering and attentive More

Marketers Understate Creative and Overestimate Targeting

Cumulus Media and Westwood One

Over the last five years, the Cumulus Media | Westwood One Audio Active Group has commissioned Advertiser Perceptions annually to survey brands and media agencies on the sales contribution of five advertising effectiveness factors: brand, creative, reach, recency, and targeting. This week's company blog More

Ron Russo Joins Key Networks as President of Sales

Ron Russo

Key Networks names network radio sales veteran Ron Russo as President of Sales. He'll lead the Key Networks' ad sales team and work directly with its clients, including Bloomberg Radio, to create new sales opportunities and revenue streams for the company. Russo brings over 20 years' national media sales More

Report: AM/FM Radio and Digital Should Be the Base Buy

Cumulus Media and Westwood One

While local advertisers have a lot of different marketing options, a new analysis from Nielsen reveals that the most effective media plan consists of a base buy of AM/FM radio and digital solutions. This week's Cumulus Media | Westwood One Audio Active Group blog examines how advertising works and why AM/FM More

Study Finds AM/FM Radio Elevates The Media Plan

Cumulus Media and Westwood One

This week's Cumulus Media | Westwood One Audio Active Group blog examines a recent study from Nielsen that reveals how AM/FM radio elevates the media plan with dramatic lifts in incremental reach among light TV viewers and younger demographics. The study found that the addition of AM/FM radio to the media More

WWO to Provide Spanish Audio Coverage of Mens Final Four

Westwood One Sports

Westwood One will provide audio coverage of the NCAA Men's Final Four and national championship game in Spanish for the seventh consecutive tournament. The network's Spanish-language broadcasts will kick off at 6pm ET on Saturday, April 6 with the 2024 Men's Final Four live from Phoenix, when More

WWO Continues Coverage of NCAA Division I Men's Basketball

Westwood One Sports

Westwood One will broadcast live coverage of the Men's Elite Eight on Saturday, March 30 beginning at 5pm ET with the pre-game show and on Sunday, March 31 with the pre-game show at 1pm ET. Coverage of the NCAA Men's Final Four will begin on Saturday, April 6 with "The Final Four Show" at 3pm ET and at More

AWMF Unveils 49th Annual Gracie Awards Winners

Gracies

The Alliance for Women in Media Foundation (AWMF) has announced winners of the 49th Annual Gracie Awards. The Gracies celebrate outstanding achievements in media dedicated to women, by women, and about women across diverse platforms in news and entertainment. This year's winners will More

Study: Radio Advertising is More Engaging than TV Ads

Cumulus Media and Westwood One

In a never-before conducted study, Mediaprobe measured second-by-second electrodermal activity (EDA) and dial data on the response of respondents to pre-recorded AM/FM radio segments in various genres for the purpose of understanding overall strength of ad engagement, brand fit, and recall of the AM/FM radio More

WWO Offers Coverage of 2024 NCAA Men's Basketball Tournament

Westwood One Sports

Westwood One will once again be home to every bounce, basket and buzzer beater of the NCAA Division I Men's Basketball Championship. Westwood One's coverage will tip off at 6:30pm ET prior to the First Four on Tuesday, March 19 and continue with play-by-play action from every game through the National More

Westwood One Launches ''Today In Women's Sports''

Westwood One

Westwood One will launch a new two-minute feature entitled "Today in Women's Sports" beginning Monday, March 18. The feature will cover the athletes, coaches, teams and sports that have contributed to the worldwide growth of women's athletics in recent years. A rotating cast of women in the sports More

SiriusXM Offers Coverage of NCAA March Madness

SiriusXM

SiriusXM will offer listeners coverage of NCAA March Madness, carrying live play-by-play of the entire 2024 NCAA Division I Men's Basketball Championship, as well as live play-by-play coverage of the NCAA Division I Women's Basketball Championship from the Sweet 16 through the More

Blog: Podcasts & AM/FM Radio Dominate Ad-Supported Media

Cumulus Media and Westwood One

Edison Research's quarterly "Share of Ear" study is an examination of time spent with audio in America. The firm surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. This analysis focuses on what advertisers care about -- ad-supported audio. This week's Cumulus More

Westwood One Presents Audio Coverage of Basketball CCW

Westwood One

Westwood One will present a total of 24 NCAA Men's and Women's Basketball games from Conference Championship Week. The network's postseason basketball coverage tips off on Saturday, March 9 with the Ohio Valley Conference Championship game, and continues through Selection Sunday, March 17 with broadcasts of More

AM/FM Radio Expands its Ratings Lead Over TV

Cumulus Media and Westwood One

Nielsen just released Total Audience Report from Q3 2023 revealing AM/FM radio continues to be America's number one mass reach media. Among persons 18 , AM/FM radio out reaches social media, online video, TV/internet-connected devices and TV. This week's Cumulus Media | Westwood One Audio Active Group blog More

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Copyright © 1989-2024 RADIO ONLINE ®

Copyright © 1989-2024 RADIO ONLINE ^®